rfm

0.4.0

Recency, Frequency and Monetary Value Analysis

1packages depend

31.4Kdownloads / year

79.6%test coverage

13/13checks pass

Overview

About

Maintained by Aravind HebbaliFirst published 2018-04-096 releasesCRAN page ↗GitHub ↗

Tools for RFM (recency, frequency and monetary value) analysis. Generate RFM score from both transaction and customer level data. Visualize the relationship between recency, frequency and monetary value using heatmap, histograms, bar charts and scatter plots. Includes a 'shiny' app for interactive segmentation. References: i. Blattberg R.C., Kim BD., Neslin S.A (2008) doi:10.1007/978-0-387-72579-6_12.

Install

R (CRAN)pak (dev)Ubuntu (r2u)openSUSE (OBS)

install.packages("rfm", repos = "https://cloud.r-project.org/")

Installs the current CRAN release. Prebuilt binaries on Windows and macOS.

if (!requireNamespace("pak", quietly = TRUE))
  install.packages("pak", repos = "https://cloud.r-project.org/")
pak::pak("rsquaredacademy/rfm")

Development version from rsquaredacademy/rfm. Installs pak first if it is not already available.

Release

# enable cranapt (r2u) if it is not already set up, then install
grep -rqs r2u.stat.illinois.edu /etc/apt/sources.list /etc/apt/sources.list.d/ \
  || curl -fsSL https://raw.githubusercontent.com/eddelbuettel/r2u/master/inst/scripts/add_cranapt_noble.sh | sudo bash
sudo apt install -y r-cran-rfm

Fast Ubuntu binaries via r2u (no compilation). The cranapt setup runs once and is skipped when it is already enabled.

bspm (used by r2u) also needs make: sudo apt install make

# add the autoCRAN OBS repo (Tumbleweed) if it is missing, then install
zypper -q lr | grep -qi autoCRAN \
  || sudo zypper addrepo https://download.opensuse.org/repositories/devel:/languages:/R:/autoCRAN/openSUSE_Tumbleweed/devel:languages:R:autoCRAN.repo
sudo zypper install -y R-rfm

RPMs auto-built from CRAN on openSUSE OBS (Tumbleweed).

Health

CRAN checks

13OK

Slowest check: 3.8 min · r-release-macos-x86_64

Code health

Yes

Tests · ratio 4.42

79.6%

Coverage · measured lines

100%

Documentation · exports

Dependencies · direct

Check history

OK2026-06-09
13 OK · 0 NOTE · 0 WARNING · 0 ERROR · 0 FAILURE
ERROR2026-06-08
12 OK · 0 NOTE · 0 WARNING · 1 ERROR · 0 FAILURE
WARNING2026-06-07
12 OK · 0 NOTE · 1 WARNING · 0 ERROR · 0 FAILURE
OK2026-03-10
14 OK · 0 NOTE · 0 WARNING · 0 ERROR · 0 FAILURE

Documentation

READMEYes · 223 wordsVignettesYes · dynamicpkgdown siteNoNEWSYes · 100% structuredCode of conductNoContributing guideNo

Examples that run: 88%
Documented parameters: 100%
Return-value docs: 39%
References docs: 0%

Downloads

31.4K

CRAN downloads in the past year

Rank #3,313 · ~86/day · ~2.6K/mo

Releases R versions

Daily download trend is not available in this view yet.

93730 days

3.7K90 days

31.4K1 year

Compare downloads with other packages →

Also on114 r2u26 autocran

Repository

GitHub ↗ rsquaredacademy/rfm

69Stars

26Forks

2Open issues

1Open PRs

7Releases

433Commits

3Contributors

rstatsrfm-analysiscustomer-segmentationcustomer-analyticssegmentation

433 commits · Last activity 2026-04-30 · 0% stars, 30d

Stars over time

2025-07-17 · 622026-07-07 · 69

Repository practices

Upstream repositoryBeta

7 development-tooling and community-health practices detected across 7 families in the upstream repository

Checks run against github.com/rsquaredacademy/rfm on 2026-07-19.

Continuous integration (1)

GitHub Actions

CRAN release process (1)

cran-comments.md

Docs source (1)

README.Rmd

Lint, format, editor (1)

RStudio project

Show all practices

Coverage (1)

Codecov

Governance and community (1)

Support guide

Git structural (1)

.gitattributes

How this is detected·Detection ruleset v1 (2026-07-18)

Dependencies

Declared dependencies

19 external dependencies (excludes base and recommended)

Depends (1)

R >= 3.2

Imports (12)

dplyr gganimate ggplot2 magrittr plotly RColorBrewer rlang scalesstatstreemapifyutilsxplorerr

LinkingTo (0)

none

Suggests (9)

cli covr DT kableExtra knitr rmarkdown rmdformats testthat vdiffr

Enhances (0)

none

Dependency license breakdown →

Reverse dependencies

1direct

0indirect

xplorerr

Code & Tests

Datasets

People & History

People (1)

Maintainer (1)

Aravind Hebbali

Author, Maintainer

Authors (1)

Aravind Hebbali

Author, Maintainer

Package Timeline

6 releases. Pick two to compare their code metrics. R releases are shown for context.

0.4.0Latest
2026-04-30 · current release · diff ↗
R
R 4.6.0 released · 2026-04-24
R
R 4.5.0 released · 2025-04-11
R
R 4.4.0 released · 2024-04-24
0.3.0
2024-02-26 · diff ↗
R
R 4.3.0 released · 2023-04-21
R
R 4.2.0 released · 2022-04-22
R
R 4.1.0 released · 2021-05-18
0.2.2
2020-07-21 · diff ↗
R
R 4.0.0 released · 2020-04-24
0.2.1
2020-04-23 · diff ↗
R
R 3.6.0 released · 2019-04-26
0.2.0
2019-01-14 · diff ↗
R
R 3.5.0 released · 2018-04-23
0.1.0
2018-04-09
R
R 3.4.0 released · 2017-04-21

Package metadata

First published: 2018-04-09
Total releases: 6 / 8 yrs
License: MIT + file LICENSE OSI
Minimum R: ≥ 3.2
Bundled data: 893 KB / 2 files
Download size: 1.1 MB
Installed size: not tracked yet
With dependencies: not tracked yet

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